Nicotine Pouches tau dhau los ua tus nyiam tshiab hauv Asmeskas Kev Lag Luam. Leej Twg Yog Tus Thawj Coj?
Tso lus
Nicotine hnab tau dhau los ua qhov nyiam tshiab hauv Asmeskas kev lag luam. Leej twg yog tus thawj coj saib xyuas?

Philip Morris International's ZYN cov khoom lag luam txuas ntxiv muag zoo hauv Tebchaws Meskas, ntsib qhov tsis txaus ntawm cov khoom lag luam hauv khw. Altria yog ON! lub hom phiaj yog ua kom nws txoj kev teeb tsa thiab thov PMTA rau ntau hom khoom. Lwm lub tuam txhab luam yeeb thoob ntiaj teb tseem tab tom tsim cov khoom lag luam, tab sis cov hnab ntim nicotine hom twg hauv Tebchaws Meskas yog cov neeg nyiam tshaj plaws, thiab thaj chaw twg them nyiaj rau cov hnab nicotine? Dab tsi ntawm cov hnab nicotine yog qhov nrov tshaj plaws hauv Asmeskas kev lag luam?
Tom qab pov tseg e-luam yeeb tau dhau los ua kev cuam tshuam hauv kev lag luam nicotine, nicotine hnab lossis snus tau nyiam ntau lub xyoo no. Cov khoom lag luam no tau teeb tsa lub nthwv dej ntawm kev noj hauv Tebchaws Meskas, lub ntiaj teb kev lag luam e-luam yeeb loj tshaj plaws.
Daim ntawv tshaj tawm qib siab tshaj tawm los ntawm lub tuam txhab tshawb fawb kev lag luam Ntiaj Teb Kev Lag Luam Insights Inc nyob rau lub Peb Hlis xyoo no tau hais tias nicotine hnab lag luam loj hauv xyoo 2023 yog kwv yees li US $ 6.6 billion, thiab lub hauv paus kev loj hlob txhua xyoo yog kwv yees li 17.5% hauv 2024, nrog rau tus nqi kwv yees ntawm US $ 27.4 billion los ntawm 2032.
Kev muag khoom ntim ntawm ZYN cov khoom raws li Philip Morris International hauv Tebchaws Meskas txuas ntxiv txhim kho, ntsib kev tsis txaus hauv kev ua lag luam. Altria's brand ON! yog ua kom nws cov layout thiab thov PMTA rau ntau hom khoom. Lwm lub tuam txhab luam yeeb thoob ntiaj teb tseem tab tom tsim cov khoom lag luam, tab sis lub hnab nicotine hom twg hauv Tebchaws Meskas yog cov neeg nyiam tshaj plaws, thiab cov cheeb tsam twg muaj kev txaus siab rau cov hnab nicotine? Cov hnab nicotine zoo li cas hauv Asmeskas kev lag luam?
Lub luag haujlwm tseem ceeb ua rau muaj kev xav
Ob lub siab tshaj plaws siv qhov ntsuas kub ntawm Google Trends los ua qhov kev ntsuam xyuas qhov tob ntawm qhov kev tshawb nrhiav ntawm cov hnab nicotine xyoo no (Lub Ib Hlis 1, 2024 txog hnub tim) los nthuav qhia cov lag luam hauv Teb Chaws Asmeskas tam sim no saib xyuas cov hnab nicotine thiab cov khoom lag luam.
Nws yuav tsum raug sau tseg tias qhov kub ntawm Google Trends yog tus nqi txheeb ze txij li 0 mus rau 100. Tus nqi ntawm 100 txhais tau hais tias ib lo lus tseem ceeb muaj qhov kev tshawb nrhiav siab tshaj plaws hauv lub sijhawm teev tseg, thiab tus nqi ntawm 50 txhais tau tias qhov kev tshawb nrhiav ntim ntawm lo lus tseem ceeb yog ib nrab ntawm qhov siab tshaj plaws.
Los ntawm kev kub ntxhov, thaum Lub Ib Hlis 25, cov pej xeem Asmeskas tau them nyiaj ntau tshaj plaws rau cov hnab nicotine, mus txog qhov siab tshaj plaws txij li thaum pib ntawm lub xyoo no, thiab tom qab ntawd muaj kev poob qis.

Dab tsi thawb lub hnab nicotine mus rau sab saum toj tsis yog ib hom ntawm cov khoom lag luam nicotine nrov, tab sis yog tus neeg tseem ceeb. Ob lub Supremes yav dhau los tau tshaj tawm tias thaum Lub Ib Hlis 24, Senate Feem Ntau Tus Thawj Coj Charles Schumer tau hu rau tsoomfwv kom txiav txim siab rau cov khoom hu ua "ZYN", uas yog tus tswv ntawm Philip Morris International (PMI).

Senate Feem Ntau Tus Thawj Coj Charles Schumer hu rau tsoomfwv kom txiav txim siab rau cov khoom hu ua "ZYN"|Tau qhov twg los: Daily Mail
Schumer tau hais tias cov hnab ntim nicotine yog qhov txaus ntshai rau cov tub ntxhais hluas vim tias lawv siv los hloov cov e-luam yeeb, thiab tau hais kom Tsoom Fwv Teb Chaws Trade Commission thiab US Food and Drug Administration los tshawb xyuas ZYN kev lag luam thiab kev noj qab haus huv.
Schumer tau ua tus US Senator los ntawm New York txij li xyoo 1999 thiab tau los ua Senate Feem Ntau Thawj Coj hauv xyoo 2021. Hauv US Senate, feem coob tus thawj coj muaj lub zog los txiav txim siab seb daim nqi twg thiab cov teeb meem yuav raug xa mus rau Senate tag nrho rau kev sib tham thiab pov npav, thiab tuaj yeem ua qhov tseem ceeb rau cov hom phiaj ntawm txoj cai thiab cov nqi tseem ceeb ntawm nws tus kheej tog. Nws muaj kev tswj hwm tus cwj pwm nruj rau e-luam yeeb, tshwj xeeb tshaj yog cuam tshuam ntawm e-luam yeeb rau cov hluas. Nws txhawb txoj cai SAFE Kids Act, uas yog lub hom phiaj txwv tsis pub haus luam yeeb e-luam yeeb rau cov hluas.
Nyob rau tib lub sijhawm, Schumer kuj yog ib tus neeg tawm tswv yim tseem ceeb ntawm kev ua yeeb tshuaj xas raug cai. Nws tau tshaj tawm Txoj Cai Tswjfwm Marijuana thiab Txoj Cai Lij Choj, uas yog lub hom phiaj los txiav txim siab txog tshuaj maj ntawm tsoomfwv qib siab thiab tso cai rau cov xeev los tsim lawv tus kheej cov cai siv tshuaj maj.
Cov tuam txhab luam yeeb loj tau ua cov txheej txheem ntxov
Nyob rau hauv cov nqe lus ntawm qhov muaj koob meej ntawm kev tshawb fawb hom, sab saum toj tsib lub hnab nicotine yog ZYN, On!, Rogue, VELO, thiab Zone X.
ZYN: Ua los ntawm Swedish Match, ib lub koom haum ntawm Philip Morris International, nws yog lub npe nrov tshaj plaws nicotine hnab hauv khw hauv Asmeskas. Cov khoom muaj txog li 10 qhov sib txawv, nrog ob txoj kev xaiv ntawm 3mg thiab 6mg.
Ntawm !: Helix Innovations, lub chaw muag khoom ntawm Altria, muag hauv Tebchaws Meskas. Lawv muaj 7 flavours thiab 5 nicotine zog (los ntawm 1.5mg mus rau 8mg), nrog 20 nicotine hnab rau ib lub hnab.
Rogue: Ib lub lag luam hauv Teb Chaws Asmeskas, muab 11 flavours thiab ob lub zog nicotine (3mg thiab 6mg), 20 nicotine hnab rau ib lub peev xwm, thiab lub hnab ntim nicotine yuav luag ob npaug ntau dua li lwm hom.
VELO: British American Tobacco tau txais EPOK thiab rebranded nws li VELO hauv 2018 kom hloov mus rau Asmeskas kev lag luam. Nws muaj 10 qhov tsw thiab peb lub zog nicotine (2mg, 4mg thiab 7mg).
Zone X: Tsim los ntawm Skruf Snus AB, lub chaw muag khoom ntawm Imperial Brands (Imperial Tobacco), lub hom phiaj tau sai sai tau txais qee qhov kev nyiam thiab cov neeg siv hauv kev lag luam txij li thaum nws pib xyoo 2021.

Nicotine hnab hom nrov piv|Daim Ntawv Qhia: Ob Qhov Siab Tshaj Plaws
Nws tuaj yeem pom tias plaub ntawm tsib lub npe nrov tshaj plaws yog cov tuam txhab luam yeeb loj. Tshwj xeeb, ZYN hom, uas tam sim no belongs rau Philip Morris International, nkag mus rau hauv Teb Chaws Asmeskas lag luam thawj zaug hauv 2014 thiab ua tiav zoo. Lwm cov tuam txhab luam yeeb thiab nicotine loj kuj tau nkag mus rau hauv lub hnab nicotine tom qab pom kev ua tiav ntawm ZYN. Nws yog ib qho tsim nyog hais tias Nyiv Tobacco International (JTI) kuj muaj lub hnab ntim nicotine hom Nordic Ntsuj Plig, tab sis nws yog muag hauv Tebchaws Europe thiab tab tom npaj nthuav dav mus rau Asmeskas kev lag luam.
Nicotine hnab, qhov loj dua qhov zoo
Ntawm lawv, Rogue, uas yog qhov thib peb nrov tshaj plaws, nws cov qauv tsim qhia txog Asmeskas cov neeg siv khoom nyiam rau cov khoom.
Lub cim tseem ceeb ntawm Rogue yog qhov ntim ntawm nws lub hnab nicotine loj dua li ntawm lwm hom, thiab tus qauv tsim no muab kev paub siv ntev dua.

Lub hnab Rogue nicotine|Source: prila
Qhov no yog ib yam li cov e-luam yeeb pov tseg nrog cov puff loj suav hauv Asmeskas kev ua lag luam, uas niaj hnub nrhiav kev tawg ntawm cov puffs uas tuaj yeem siv tau. Zoo ib yam "qhov loj dua qhov zoo" cov lus tau siv los ua cov lus hais los ntawm qee hom e-luam yeeb.
Daim ntawv tshaj tawm kev tshaj tawm rau e-luam yeeb |Source: Demand vape
Megan Gibson, tus sau xov xwm rau Time Magazine, kuj tau tshuaj xyuas cov neeg siv khoom xav txog "loj dua yog qhov zoo dua".
Megan Gibson tsom xam:
Ib feem ntawm nws yog keeb kwm ntawm peb lub teb chaws thiab lub tswv yim tias peb muaj qhov chaw loj heev los nthuav... tab sis vim peb lub teb chaws tsis muaj qhov chaw tshawb nrhiav lossis nthuav dav ntxiv lawm, qhov no yog tib txoj kev uas peb tuaj yeem lees paub peb lub tebchaws. Peb sau lo lus "mus loj lossis mus tsev."
Thaum cov neeg siv khoom noj khoom haus tau pib tuav hauv lub xyoo pua 20th, raws li kev lag luam tsim thiab kev siv tau zoo dua qub, cov neeg siv khoom Asmeskas maj mam tsim kev nyiam rau cov khoom loj, muaj txiaj ntsig zoo. Qhov kev coj noj coj ua no kuj tau tshwm sim rau ntau qib thoob ntiaj teb, tab sis nws tseem ceeb tshwj xeeb hauv Tebchaws Meskas.
Hais txog cov neeg siv khoom lag luam, cov e-luam yeeb pov tseg thiab cov hnab nicotine kuj tseem txhim kho nyob rau hauv cov kev taw qhia no.
Cov neeg haus luam yeeb them ntau xim rau cov hnab nicotine
Hais txog thaj tsam, tsib lub xeev saum toj kawg nkaus tsis yog lub xeev sab hnub tuaj thiab sab hnub poob ntug dej hiav txwv uas cov luam yeeb tshiab tam sim no yog "nrov tshaj", xws li Florida, California, New York, thiab lwm yam.
Tab sis Wyoming, North Dakota, Alaska, Montana, Idaho. Ob tug Supremes tau sau tseg tias cov xeev no cov yam ntxwv sib koom thiab cov kev xav tau tshwj xeeb ua rau muaj kev tsom mus rau cov hnab nicotine.

Kub tsom xam thaj chaw |Mapping: Ob Qhov Kev Tshaj Tawm
Cov xeev no feem ntau muaj cov neeg haus luam yeeb siab, siab dua lub teb chaws nruab nrab, uas tau ua rau ntau tus neeg nyob hauv nrhiav kev noj qab haus huv.
Piv txwv li, Wyoming, uas yog cov npe saum toj kawg nkaus, muaj kev lees paub siab tshaj plaws ntawm nicotine hnab hauv lub tebchaws. Thaum ntxov li 2010, Associated Press reporterMIKE STOBBE tau luam tawm ib tsab xov xwm taw qhia tias Wyoming yog lub xeev uas muaj kev siv ntau tshaj plaws ntawm cov khoom siv luam yeeb (xws li snus, nicotine pouches thiab lwm yam khoom) hauv lub tebchaws. Ze li ntawm ib feem rau ntawm cov txiv neej laus hauv lub xeev siv zom cov khoom haus luam yeeb; Kev tshawb fawb xyoo 2020 tau pom tias 8.9% ntawm cov neeg laus hauv Wyoming siv luam yeeb tsis muaj pa.
Qhov thib ob, ntau tus neeg nyob hauv lub xeev no nyob hauv cov neeg nyob deb nroog lossis thaj chaw deb, thiab cov neeg nyob hauv nyiam ua haujlwm sab nraum zoov xws li yos hav zoov, nuv ntses thiab ua liaj ua teb. Kev hem thawj ntawm cov luam yeeb nrog cov khoom siv hluav taws xob rau cov liaj teb thiab cov nyom nyom tsis tuaj yeem kwv yees.
Siv Wyoming ua piv txwv. Lub xeev muaj cov chaw nyiam xws li Yellowstone National Park thiab Grand Teton National Park, uas nyiam cov neeg tuaj ncig ntau xyoo puag ncig thiab tau dhau los ua tus ncej tseem ceeb hauv lub xeev. Cov khoom siv hauv qhov ncauj xws li hnab nicotine yooj yim nqa thiab siv, ua rau lawv zoo tagnrho rau cov sijhawm no.

Yellowstone National Park|Tau qhov twg los: National Park
Thaum kawg, cov npe loj xws li ZYN thiab On! tau nquag ua lag luam hauv cov xeev no, ua rau cov hnab nicotine tau txais txiaj ntsig ntau dua thiab muaj rau cov neeg siv khoom hauv zos, thiab cov kev cai txwv tsis pub haus luam yeeb kuj tseem tsim cov txiaj ntsig zoo rau kev nyiam cov hnab nicotine.
Kev tawm tsam txuas ntxiv mus
Tshaj li qhov kev tshawb nrhiav network, ZYN kuj yog ib qho uas tau saib ntau tshaj plaws.
Nyob rau lub Tsib Hlis, FDA tau tshaj tawm ntau tshaj 100 tsab ntawv ceeb toom thiab 40 nplua rau cov khw muag khoom muag uas muag ZYN rau cov neeg tsis muaj hnub nyoog.
Thaum Lub Rau Hli 17, Philip Morris International tau hais tias nws yuav ncua kev muag online ntawm Swedish Match North America lub vev xaib ZYN.com thoob plaws Tebchaws Meskas hauv kev teb rau tsab ntawv foob los ntawm Washington, DC (DC). Yav dhau los, Tus Kws Lij Choj General ntawm Washington, DC xav kom nws ua raws li Washington, DC txoj cai 2022 txwv tsis pub haus luam yeeb.
Qhov kev xav tau ntawm kev lag luam loj thiab lub tsev hais plaub tau txwv tsis pub muaj ZYN cov khoom lag luam hauv Tebchaws Meskas tsis ntev los no, uas tau ua rau muaj kev tsis txaus siab ntawm ntau tus neeg siv hnab nicotine. Ib tus kws tshaj lij rau Philip Morris International tau lees paub hauv tsab ntawv tshaj tawm tias ZYN muaj "cov khoom lag luam luv luv thiab tsis muaj kev tswj hwm lossis cov teeb meem tsim khoom cuam tshuam rau kev faib khoom." Nws kuj tau hais tias PMI npaj yuav tsim lub ZYN cov chaw tsim khoom tshiab hauv xyoo 2025.
Txij li thaum Philip Morris International tau txais ZYN cov chaw tsim khoom Swedish Match rau $ 16 nphom, ZYN cov khoom xa tuaj tau nce 80% xyoo-rau-xyoo rau 131.6 lab cov kaus poom.
Ntawm qhov tod tes, Altria, lub tuam txhab luam yeeb loj hauv Asmeskas, tshaj tawm tias nws tau xa daim ntawv thov kev lag luam luam yeeb ua ntej (PMTA) rau nws! PLUS lub qhov ncauj nicotine hnab khoom rau US Food and Drug Administration (FDA). Cov ntawv thov no tau xa los ntawm Helix, tus tswv lag luam tag nrho ntawm Altria. Peb cov khoom lag luam yog haus luam yeeb, mint thiab wintergreen, thiab txhua qhov tsw muaj peb qhov sib txawv nicotine concentration xaiv.
Hais txog kev lag luam kub ntawm cov hnab nicotine hauv Tebchaws Meskas, Yolanda Richardson, tus thawj tswj hwm thiab CEO ntawm Kev Sib Tw rau Cov Menyuam Tsis Pub Luam Yeeb, tau hais tias xyoo dhau los lossis yog li ntawd, ZYN tau dhau los ua neeg nyiam ntawm cov hluas thiab cov menyuam yaus, ib yam li e-luam yeeb, tab sis vim nws tsis muaj pa luam yeeb, cov tsev kawm ntawv tsis tuaj yeem ntes nws nrog cov ntsuas pa luam yeeb.
"Peb txhawj xeeb heev tias muaj lwm yam khoom lag luam hauv kev lag luam uas yuav pab tsim kev lag luam rau yav tom ntej rau cov neeg quav yeeb tshuaj nicotine, uas yog qhov tshwm sim luv luv mus rau nruab nrab. Tab sis rau cov tub ntxhais hluas, qhov tshwm sim ncaj qha tshaj plaws yog tias nicotine ua rau muaj kev phom sij. lawv."
Nicotine hnab kuj tseem yuav tau mus dhau ntawm cov quagmire uas cov luam yeeb hluav taws xob tau dhau mus dua.
