Mexico's E-luam yeeb Reform tuaj yeem ua rau muaj kev hloov pauv hauv kev lag luam, Philip Morris International Hu Rau Kev Txhim Kho Kev Tawm Tsam Tawm Tsam Kev Lag Luam Dub
Tso lus
Mexico txoj kev hloov kho e-luam yeeb tuaj yeem ua rau muaj kev hloov pauv hauv kev lag luam, Philip Morris International hu kom ntxiv dag zog rau kev tawm tsam kev lag luam dub
PMI Mexico tawm tswv yim rau cov kev cai nruj los tiv thaiv cov neeg siv khoom, tsom mus rau kev ua txhaum cov khoom tsis raug cai thaum khaws chaw lag luam rau cov khoom raug cai.
Raws li Expansión thaum Lub Kaum Ob Hlis 17, Manuel Chinchilla, CEO ntawm Philip Morris International Mexico (PMI), tau hais tias tom qab kev pom zoo los ntawm Mexican e-luam yeeb hloov kho tias lub tuam txhab txhawb kev tswj hwm ntawm kev hloov pauv nicotine thiab txoj cai ntawm cov neeg siv khoom kom paub txog kev xaiv. raws li cov pov thawj scientific. Ua ntej qhov kev txwv tsis pub muag e-luam yeeb tau hloov kho raws li kev cai lij choj, PMI tau thov thiab tau txais kev tso cai los ntawm cov khoom lag luam luam yeeb thiab lawv cov khoom.
Tam sim no, lub tuam txhab cov khoom lag luam tuaj yeem suav nrog cov kev cai thib ob. PMI cov neeg tawm suab rau kev tsim "txoj cai nruj" los tiv thaiv cov neeg siv khoom. PMI cia siab tias txoj cai tswjfwm yuav yog txhawm rau txhawm rau txhawm rau cov khoom tsis raug cai thaum khaws chaw lag luam rau cov khoom raug cai.
IQOS nkag mus rau Mev ua lag luam hauv 2019 thiab tau nyiam 100, 000 cov neeg siv. Nws tau muag hauv 20 qhov chaw muag khoom tus kheej thiab cov khw muag khoom suav nrog Sanborns. Qhov kev hloov kho tshiab tsis qhia meej seb puas muaj cov khoom siv luam yeeb ua kom sov, uas tuaj yeem muab PMI nrog chav ua haujlwm. Txawm li cas los xij, cov kev cai thib ob tuaj yeem txuas ntxiv kev txwv lossis ua se tshwj xeeb ntawm cov khoom siv.
PMI tau nqis peev $ 12.5 nphom hauv kev tsim cov khoom luam yeeb tshiab txij li thaum nws pib xyoo 2016, hais tias nws muaj kev pheej hmoo tsawg dua rau cov neeg laus haus luam yeeb thiab qhov kev txwv tsuas yog txhawb txoj kev loj hlob ntawm kev ua lag luam tsis raug cai.
Txij li thaum Thawj Tswj Hwm tsab cai txwv e-luam yeeb nyob rau lub Ob Hlis 2020, Mexico lub khw dub tau nthuav dav heev. Tsoom Fwv Teb Chaws Commission rau Kev Tiv Thaiv Kev Nyab Xeeb Kev Nyab Xeeb (Cofepris) kwv yees tias los ntawm 2022, kwv yees li 5 lab tus tib neeg yuav tau siv e-luam yeeb, ntawm 975, 000 siv tsis tu ncua. Tus kws tshaj lij kev tswj hwm Hiram Vera ceeb toom tias kev txwv txiav yuav ua rau qhov teeb meem hnyav dua. Rau cov neeg siv khoom nicotine ib txwm muaj, yog tias tsis muaj kev xaiv raug cai, lawv tuaj yeem tig mus rau lub khw dub mus yuav cov khoom tsis paub txog keeb kwm thiab zoo.
Tus Thawj Coj ntawm Philip Morris International Mexico tau hais txog qhov xav tau kev tswj hwm zoo. Txawm hais tias muaj kev txwv kev cai lij choj, nws tseem yog ib qho yooj yim mus nrhiav cov khoom tsis raug cai ntawm lub khw. Qhov kev hem thawj rau pej xeem kev noj qab haus huv tiag tiag nyob hauv cov khoom tsis raug cai no, thiab kev tswj hwm yuav tsum tau tsom mus rau qhov ntawd.
