Indonesia Mulls Tougher Regulation of E-luam yeeb Marketing

Raws li tsab ntawv ceeb toom tsis ntev los no, tsoomfwv Indonesian tab tom npaj yuav ntxiv dag zog rau nws txoj cai txwv kev haus luam yeeb hauv kev mob siab los txwv cov menyuam yaus haus luam yeeb ntau hauv lub tebchaws.

Tsoomfwv tab tom nrhiav kev tswj hwm kev tshaj tawm thiab ntim cov e-luam yeeb, uas tsis tau tswj hwm txij li lawv tau raug cai hauv xyoo 2018. Lub Tsev Haujlwm Saib Xyuas Kev Noj Qab Haus Huv tseem tab tom nrhiav kom nce qhov loj ntawm cov duab ceeb toom kev noj qab haus huv ntawm cov ntim luam yeeb los ntawm 40% mus rau 90%, txwv tsis pub haus luam yeeb cov khoom tshaj tawm, kev txhawb nqa, thiab kev txhawb nqa, thiab txwv tsis pub muag ib qho luam yeeb.

Thaum lub rooj sib tham hauv online tsis ntev los no, Tus Thawj Coj Saib Xyuas Kev Noj Qab Haus Huv thiab Kev Txhawb Zej Zog ntawm Lub Tsev Haujlwm Saib Xyuas Kev Noj Qab Haus Huv, Imran Agus Nurali, tau hais txog qhov xav tau kom muaj kev ntsuas muaj zog los txo kev haus luam yeeb thiab tiv thaiv cov tiam tom ntej los ntawm kev phom sij ntawm kev haus luam yeeb. Nws tau sau tseg tias cov neeg haus luam yeeb tsis muaj hnub nyoog tau nce ntxiv txhua xyoo, tshwj xeeb tshaj yog txij li kev cai lij choj ntawm e-luam yeeb.

Nurali tseem tau hais txog qhov tseem ceeb ntawm kev txwv tsis pub haus luam yeeb cov khoom lag luam (xws li e-luam yeeb) tshaj tawm, kev txhawb nqa, thiab kev txhawb nqa, raws li kwv yees li 65% ntawm Indonesian cov menyuam yaus raug cuam tshuam nrog kev tshaj tawm luam yeeb ntawm TV, kev muag khoom muag, thiab cov ntawv tshaj tawm, raws li 2019 Ntiaj Teb Cov Hluas. Kev Tshawb Fawb Luam Yeeb.
Tam sim no, Indonesia yog tib lub tebchaws Esxias sab hnub tuaj uas tseem tso cai luam yeeb tshaj tawm hauv TV thiab luam tawm xov xwm. Ntxiv nrog rau kev hloov kho cov kev cai luam yeeb tam sim no, tsoomfwv npaj yuav nce se ntxiv rau kev haus luam yeeb xyoo tom ntej.

Nyuam qhuav pib lub xyoo no, lub teb chaws Ministry of Finance tau nce se ntawm kev haus luam yeeb los ntawm 12%, ua rau tus nqi nruab nrab nce ntawm 35% rau cov khoom luam yeeb.

Txawm hais tias cov kev ntsuas no yuav yog ib kauj ruam ntawm txoj hauv kev los txo qis kev haus luam yeeb thiab tiv thaiv menyuam yaus los ntawm nws qhov kev phom sij, nws yuav siv zog los ntawm tsoomfwv thiab zej zog kom muaj txiaj ntsig zoo. Cov phiaj xwm kev kawm muaj txiaj ntsig thiab kev txhawb nqa rau cov kev pab cuam txiav luam yeeb tuaj yeem yog cov cuab yeej tseem ceeb hauv kev txo qis kev haus luam yeeb hauv Indonesia.

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