British American Tobacco: Yuav Tsim Kev Tshawb Fawb Txog Kev Tshawb Fawb Thiab Kev Paub Txog Lub ntsej muag kom txwv cov menyuam yaus los ntawm kev nkag mus rau haus luam yeeb

British American Tobacco: Yuav tsim cov khoom pov thawj pov thawj thiab lub ntsej muag lees paub thev naus laus zis los txwv cov menyuam yaus los ntawm kev siv luam yeeb

British American Tobacco tau hais tias nws tab tom sim ob lub thev naus laus zis tshiab los txwv kev nkag mus rau cov khoom lag luam luam yeeb rau cov menyuam yaus, suav nrog kev txheeb xyuas kev yuav khoom los ntawm lub xov tooj ntawm tes app thiab ntawm lub ntsej muag paub tshuab raws li kev txawj ntse.

Raws li tsab ntawv ceeb toom los ntawm 24chasa thaum Lub Kaum Ob Hlis 16, cov tswv cuab ntawm Pawg Saib Xyuas Kev Tshawb Fawb thiab Kev Txhim Kho ntawm British American Tobacco (tom qab no hu ua "BАТ") tau qhia tias BAT tab tom sim ob lub thev naus laus zis los txwv kev nkag mus rau cov khoom lag luam luam yeeb rau cov menyuam yaus.

Txij li thaum Lub Peb Hlis 2023, Dr. James Murphy tau ua tus thawj coj ntawm Pawg Saib Xyuas Kev Tshawb Fawb thiab Kev Txhim Kho ntawm BAT. Murphy tau taw qhia tias dhau kaum xyoo dhau los, BAT tau nqis peev ntau dua 10 billion euros hauv kev tshawb fawb tshawb fawb txog cov khoom luam yeeb tshiab. Nyuam qhuav pib lub xyoo no, BAT tau tsim lub tsev qiv ntawv "Omni" kev tshawb fawb, uas yog lub hom phiaj los sib koom ua ke cov txiaj ntsig kev tshawb fawb no, thiab npaj kom muaj 50 lab tus neeg siv khoom haus luam yeeb tshiab los ntawm 2030 thiab ua tiav ib nrab ntawm nws cov nyiaj tau los ntawm cov khoom luam yeeb tshiab los ntawm 2035.

Nyob rau hauv lub ntsej muag ntawm lub ntiaj teb no qauv ntawm cov khoom uas tsis tshua muaj kev pheej hmoo, Murphy tau hais tias BAT cov khoom tshiab xws li e-luam yeeb, cov khoom siv hluav taws xob tsis kub thiab cov hnab nicotine, txawm tias tsis muaj kev pheej hmoo tag nrho, muaj kev pheej hmoo tsawg dua li cov luam yeeb ib txwm muaj.

Nyob rau hauv lub ntsej muag ntawm kev txaus siab ntawm cov menyuam yaus hauv e-luam yeeb thiab lawv lwm txoj hauv kev, tus thawj coj tau hais tias BAT tab tom tsim cov thev naus laus zis txwv tsis pub, ib qho ntawm cov ntawv pov thawj kev yuav khoom los ntawm smartphone app kom ntseeg tau tias tsuas yog cov neeg laus tuaj yeem sau npe thiab yuav cov khoom zoo li no. ; Lwm qhov yog AI-based on-site ntsej muag lees paub thev naus laus zis uas tuaj yeem txiav txim siab sai sai seb tus neeg yuav khoom puas yog neeg laus. Cov thev naus laus zis tam sim no tau raug sim thoob ntiaj teb, tsis yog rau cov khoom lag luam luam yeeb xwb, tab sis kuj rau lwm yam khoom siv uas txwv rau cov neeg siv khoom loj.