Philip Morris International nthuav tawm tshiab IQOS ILUMA ntaus ntawv hauv Kaus Lim Qab Teb, kev lag luam sib koom dhia mus rau 20%
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Philip Morris International nthuav tawm tshiab IQOS ILUMA ntaus ntawv hauv Kaus Lim Qab Teb, kev lag luam sib koom dhia mus rau 20%
Hauv thawj ib nrab ntawm 2024, Philip Morris International Kaus Lim Kauslim tau hloov kho nws cov khoom siv hluav taws xob tsis kub tsis kub e-luam yeeb thiab nws cov khoom lag luam ntawm cov luam yeeb thiab e-luam yeeb hauv lub tebchaws tau nce mus txog 20.0%. Tib lub sijhawm, nws tau tso tseg cov khoom qub thiab tsom mus rau IQOS ILUMA thiab TEREA tshiab nce qib.
Raws li N. Xov Xwm rau Lub Yim Hli 6, hauv thawj ib nrab ntawm 2024, Philip Morris International Kauslim tau nthuav dav nws cov kev lag luam hauv tsev los ntawm kev txhim kho cov khoom siv hluav taws xob tsis kub tsis kub e-luam yeeb.
Tawm tsam keeb kwm yav dhau los ntawm kev loj hlob txuas ntxiv ntawm kev lag luam e-luam yeeb hauv tsev, lub tuam txhab txiav txim siab tso tseg cov qub "IQOS" thiab nws cov ntawv luam yeeb tshwj xeeb "HEETS", thiab es tsis txhob tsom rau qhov tshiab "IQOS ILUMA" thiab "TEREA. ", ua tiav cov txiaj ntsig zoo kawg. Ua kom profitability.
IQOS ILUMA series khw muag khoom Source: N. News
Raws li PMI cov ntaub ntawv, nyob rau hauv thawj ib nrab ntawm lub xyoo no, PMI Kauslim txoj kev lag luam feem ntawm cov luam yeeb thiab e-luam yeeb hauv lub tebchaws tau nce mus txog 200%, nce 0.5% los ntawm 19.5% nyob rau tib lub sijhawm xyoo tas los.
Tsis tas li ntawd, hluav taws kub-tsis-kub e-luam yeeb tau tsav PMI Kauslim txoj kev lag luam. Nyob rau hauv thawj ib nrab ntawm lub xyoo no, lub tuam txhab "TEREA" thiab lwm yam tshav kub-tsis-kub e-luam yeeb cartridges (HTU) muaj ib tug ua lag luam feem ntawm 7.9%, nce 1% los ntawm 6.9% nyob rau tib lub sij hawm xyoo tas los. Qhov kev loj hlob no yog ob npaug ntawm qhov kev loj hlob ntawm tag nrho cov luam yeeb lag luam sib koom, ntxiv kev sib koom ua ke ntawm kev coj noj coj ua ntawm cov hluav taws kub-tsis-kub e-luam yeeb hauv khw.
Nyob rau tib lub sijhawm, cov khoom xa tuaj ntawm cov khoom siv hluav taws xob tsis yog hluav taws kub e-luam yeeb tau txog 2.8 billion, nce 11.7% xyoo-rau-xyoo, deb tshaj qhov kev loj hlob ntawm tag nrho cov luam yeeb xa khoom ntim khoom lag luam ({{9} }.5%). Kev xa khoom ntim ntawm cov luam yeeb ib txwm poob los ntawm 4.4 billion rau 4.2 billion, ib xyoos ib zaug poob ntawm 5.6%.
Xyoo tas los, lub tuam txhab tau tsom mus rau kev txhawb nqa "IQOS ILUMA", thiab xyoo no nws tau nthuav dav nws "TEREA" cartridge cov khoom lag luam kom nce nws feem ntawm kev lag luam e-luam yeeb.
Tom qab lub community launch ntawm "TEREA Russet" thiab "TEREA Teak" xyoo tas los, "TEREA Arbor Pearl" thiab "TEREA Starling Pearl" tau tsim nyob rau lub Peb Hlis thiab Lub Rau Hli xyoo no, raws li kev nthuav dav TEREA cov khoom lag luam mus rau 17 hom.
"TEREA Arbor Pearl" Source: PMI official lub vev xaib
"TEREA Starling Pearl" Source: PMI official website
Txhawm rau ntxiv dag zog rau nws txoj kev sib tw ua lag luam, lub tuam txhab tau txiav tawm tag nrho cov khoom qub luam yeeb "HEETS" uas tsis sib haum nrog "IQOS ILUMA". Thaum Lub Rau Hli 2017, lub tuam txhab tau tshaj tawm "IQOS" thiab "HEETS" series ntawm cov khoom lag luam hauv South Kauslim thawj zaug. Thaum lub Peb Hlis Ntuj xyoo no, lub tuam txhab txiav txim siab tso tseg tag nrho 16 "HEETS" cov khoom ua nyob rau hauv South Kauslim.
Qhov kev txiav txim siab tso tseg kev tsim khoom ntawm "HEETS" yog suav tias yog lub tuam txhab ua ib qho ntawm cov tswv yim los txhim kho cov txiaj ntsig zoo. Piv nrog rau cov khoom qub, cov tshiab "IQOS ILUMA" thiab "TEREA" yog muag ntawm tus nqi siab dua, thiab tus nqi ntawm "TEREA" luam yeeb cartridges kuj yog siab dua tus nqi ntawm "HEETS".
Tsis tas li ntawd, lub tuam txhab cov txiaj ntsig tau zoo dua los ntawm kev txhim kho cov cuab yeej siv. Raws li cov ntaub ntawv los ntawm Electronic Bulletin System ntawm Kev Saib Xyuas Nyiaj Txiag, PMI Kaus Lim Kauslim kev ua haujlwm tau nyiaj xyoo tas los yog 105.7 billion won (US$ 76.86 lab), nce 31.1% los ntawm 80.6 billion won (US $ 58.61 lab) xyoo dhau los. Kev muag khoom tau mus txog 790.5 billion yeej (US $ 570 lab), nce xyoo ib xyoos ntawm 15.1%; net profit tau nce los ntawm 45.3 billion yeej (US $ 32.94 lab) rau 89.1 billion yeej (US $ 64.79 lab), nce ntawm 96.6%.
Txawm li cas los xij, cov neeg sib tw xws li KT&G tseem loj hlob tuaj. Hauv 2018, KT&G tau nkag mus rau hauv e-luam yeeb ua lag luam nrog "Lil Hybrid", thiab nws txoj kev lag luam tau nce los ntawm 16% hauv 2018 mus rau 46.6% hauv thawj peb lub hlis twg ntawm 2023. Tam sim no, KT&G cov luam yeeb cartridge muag tau nce ntxiv. Kev muag khoom ntim hauv Q1 xyoo no tau mus txog 1.43 billion, ib xyoos ib zaug nce ntawm 3.6%.
