Tswv yim: Tom qab ib xyoo caum landmark, IQOS yog npaj rov qab mus rau lub lag luam US

Tswv yim: Tom qab ib xyoo caum landmark, IQOS yog npaj rov qab mus rau lub lag luam US

Xyoo 2024, kev lag luam nicotine thoob ntiaj teb ntsib cov kev sib tw tseem ceeb thiab cov kev sib tw ua haujlwm, thiab kev sib tw txuas ntxiv los ntawm cov khoom lag luam tsis raug cai hauv ntau lub khw. Lub Ib Hlis 9, 2First tso rau kaum xov xwm hais txog cov khoom luam yeeb tshiab hauv Philacco cov khoom ntawm Filip Morris International (PMI). Taco Tuinstra saib rov qab rau qhov kev npaj zoo tshaj plaws thaum sib tham txog IQOS cov kev npaj rov qab mus rau lub ntiaj teb muaj txiaj ntsig zoo tshaj plaws - Tebchaws Asmeskas.
Sau: Taco Tuinstra, Ntiaj teb no Editor-in-Chief ntawm 2Firsts

Kab lus no tsuas sawv cev rau tus kws sau tus kheej kev pom.

Tom qab ua tiav kev tshaj tawm IQOS rhaub haus luam yeeb hauv ntau lub tebchaws, Philip Morris International tam sim no teeb tsa nws lub hom phiaj loj tshaj plaws - Tebchaws Meskas. Nws paub zoo tias Tebchaws Meskas yog ib lub lag luam nyuaj tshaj plaws rau cov khoom lag luam nicotine, tab sis yog tias ua haujlwm zoo, nws yuav ua rau muaj txiaj ntsig zoo. Nws yuav tsim nyog saib seb lub tuam txhab muaj ntau lub teb chaws tuaj yeem ua tiav IQOS rov qab mus rau lub ntiaj teb kev lag luam luam yeeb uas tau txais txiaj ntsig tshaj plaws ntawm nws qhov thib ob sim.

Daim duab: Taco Tuinstra cov lus pom ntawm Ob Lub Tsev Kawm Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshiab Ntiaj Teb Kev Ua Raws Cai

IQOS kev npaj rau nws rov qab mus rau Asmeskas kev ua lag luam tuaj ntawm lub sijhawm tseem ceeb. Hauv 2024, lub iconic rhuab haus luam yeeb ua kev lom zem nws lub kaum xyoo kaum. Qhov kev hloov pauv no tsis yog sawv cev rau kev sib tsoo thev naus laus zis 'kev hloov chaw haus luam yeeb los ntawm cov neeg haus luam yeeb tuag los ntawm kev siv phom nicotine tsawg.

Nyiv yog IQOS thawj lub khw. Raws li cov ntaub ntawv tshawb fawb los ntawm Ministry of Health, kev ua haujlwm thiab Asmeskas cov pej xeem hauv Nyij Pooj suav rau 19.6% ntawm tag nrho cov pej xeem; los ntawm 2022, qhov kev faib ua feem no tau poob mus rau 10.6%. Txawm hais tias kev muag khoom luam yeeb tau ntev tau ua rau Nyiv, kev tshawb fawb 2019 los ntawm Kev Muag Khoom Asmeskas, Kev Muag Khoom Haus Luam Yeeb, luam yeeb luam yeeb hauv Nyiv Pooj Ywg Tsib zaug sai dua li ua ntej.

Nyiv tseem yog lub teb chaws uas muaj cov neeg siv luam yeeb coob tshaj plaws hauv ntiaj teb, tab sis IQos kuj tau txais kev lees txais ntau lwm yam kev lag luam. Txij li thaum nws tau tshaj tawm hauv Nyij Pooj rau xyoo 2014, IQos tau nthuav dav mus txog 80 lub teb chaws. Txij li thaum nws pib, IQos tau pab ntau dua 22 lab tus tib neeg thoob ntiaj teb hloov los ntawm cov luam yeeb no los ntawm cov khoom lag luam nicotine tsawg tsawg, raws li Filip Morris International.

IQOS tsis yog tsuas yog pab kom ua kom tsis txhob haus luam yeeb txo qis, tab sis kuj tseem ua rau Filis tau txais txiaj ntsig zoo thoob ntiaj teb. Tam sim no, Iqos tsim ntau tshaj $ 10 nphom hauv cov nyiaj tau los rau lub tuam txhab txhua xyoo, dhau ntawm lub tuam txhab chij chij Marlboro. Xyoo 2024, London Hom Tshuaj ntsuam xyuas cov lag luam hom nyiaj txiag lag luam Iqos raws li lub ntiaj teb no muaj txiaj ntsig zoo rau kev ua luam yeeb zoo xws li Winston thiab ntxhuav. Raws li lub sijhawm nyiaj txiag, cov khoom lag luam luam yeeb muaj zog tau tswj hwm kev loj hlob ruaj khov thoob ntiaj teb. Nyob rau hauv 2024, lub chaw muag khoom lag luam thoob ntiaj teb cov nqi ntawm Iqos thiab cov khoom lag luam zoo sib xws.

Txawm hais tias IQOS qhov kev ua tiav tseem ceeb hauv kev lag luam tseem ceeb xws li Nyiv, Ltalis thiab Lub Tebchaws Yelemees, Philip Morris International tseem cia siab tias yuav rov nthuav tawm cov khoom lag luam rau Tebchaws Meskas. Yav dhau los, IQOS raug yuam kom thim tawm ntawm Asmeskas kev ua lag luam vim muaj kev foob patent ua txhaum cai. FDA thawj zaug pom zoo muag IQOS cov khoom nyob rau hauv 2019. Ib xyoos tom qab, Philip Morris International kuj tau tso cai muag IQOS raws li "kev hloov pauv cov khoom lag luam luam yeeb" (MRTP), tso cai rau nws piav qhia rau cov neeg siv khoom los ntawm kev siv cua sov es tsis txhob haus luam yeeb. , kev tsim cov tshuaj phem tuaj yeem txo qis.

Lub sijhawm ntawd, IQOS tau tsav los ntawm Altria Group, tus khub ntawm Philip Morris International, hauv qee lub khw sab hnub tuaj hauv Tebchaws Meskas. Txawm hais tias qhov ua tau zoo nyob rau theem pib ntawm tus tsav, IQOS yuav tsum tau thim tawm ntawm Asmeskas kev lag luam ob xyoos tom qab vim muaj kev foob patent foob los ntawm Reynolds Tobacco Company.

Tom qab ntawd, Philip Morris International thiab Reynolds Tobacco Company tau daws qhov teeb meem kev cai lij choj, tshem tawm txoj hauv kev rau IQOS kom rov nkag mus rau Asmeskas kev lag luam. Thaum Lub Kaum Hli 2022, Philip Morris International tau txais txoj cai ua lag luam ntawm IQOS hauv Tebchaws Meskas thiab tau hais tias Altria ua tsis tau raws li qee qhov tseem ceeb uas tau teev tseg hauv daim ntawv cog lus.

Thaum Lub Kaum Ib Hlis 2024, Philip Morris International tau tuav ntau yam xwm txheej hauv Austin, Texas, kom sov so rau kev rov sau npe ntawm IQOS hauv Tebchaws Meskas. Ua ntej tshaj tawm, lub tuam txhab tau muab cov neeg siv nicotine uas twb muaj hnub nyoog 21 xyoos thiab tshaj saud uas nyob hauv thaj chaw xaiv ntawm Austin muaj lub sijhawm los koom nrog cov npe tos kom lawv tuaj yeem yog thawj tus paub IQOS.

Emmanuel Babeau, Tus Thawj Saib Xyuas Nyiaj Txiag ntawm Philip Morris International, tau hais tias qhov kev tshaj tawm loj ntawm IQOS yuav tshwm sim tom qab FDA pom zoo nws cov qauv tshiab, IQOS Iluma, uas lub tuam txhab xav kom tau txais hauv ib nrab xyoo 2025. Piv nrog rau yav dhau los versions, IQOS Iluma muaj ntau yam kev hloov kho dua tshiab, suav nrog cov tshuab cua sov sib txawv me ntsis thiab cov qauv luam yeeb tshwj xeeb. IQOS Iluma tam sim no muaj nyob hauv ntau dua 20 lub khw sab nraum Tebchaws Meskas.

Philip Morris International tau xa daim ntawv thov Pre-Market Tobacco Product Application (PMTA) thiab Modified Risk Tobacco Product Application (MRTP) rau IQOS Iluma thaum Lub Kaum Hli 2023. Ua ntej tau txais kev tso cai ua lag luam FDA, Philip Morris International tsuas yog muag cov qauv IQOS3 uas twb muaj lawm hauv ob peb lub. cov nroog hauv Tebchaws Meskas txhawm rau txhim kho lub tswv yim zoo thiab npaj rau kev txhawb nqa lub tebchaws ntawm IQOS Iluma.

Thaum FDA tau txais kev pom zoo rau IQOS Iluma, PMI npaj yuav siv nws cov tswv yim ua lag luam pov thawj hauv kev lag luam thoob ntiaj teb thaum hloov lawv kom tsim nyog rau Asmeskas kev lag luam. Qhov no suav nrog kev koom nrog cov neeg siv khoom, tsim ib pab pawg muag khoom tshwj xeeb, thiab teeb tsa cov chaw muag khoom ncaj qha. Txawm hais tias feem ntau cov neeg siv nicotine hauv Asmeskas tau paub txog e-luam yeeb, cov khoom siv luam yeeb ua kom sov yog tseem tshiab rau ntau tus, txhais tau tias yuav muaj kev kawm nkhaus rau cov neeg siv khoom. Tus nqi kuj tseem yog qhov tseem ceeb, vim tias tus nqi luam yeeb hauv Teb Chaws Asmeskas yog tus nqi qis dua piv rau lwm lub khw tsim khoom, ib feem ntawm cov se qis dua.

IQOS txoj kev npaj rov qab mus rau Asmeskas kev lag luam tau nyiam cov neeg ua lag luam thiab cov neeg tawm tswv yim txo kev haus luam yeeb. Cov neeg lag luam cia siab tias cov khoom lag luam yuav xa cov nyiaj tau los tseem ceeb, thaum cov neeg tawm tswv yim cia siab tias IQOS tuaj yeem pab cov neeg haus luam yeeb hloov pauv ntawm cov luam yeeb mus rau cov khoom lag luam luam yeeb tsawg dua. Yog tias IQOS ua tiav hauv Asmeskas, nws yuav tsis tsuas yog txhawb nqa PMI cov nyiaj tau los, tab sis tseem yuav muab cov neeg siv nicotine rau Asmeskas cov kev xaiv tshiab los txo lawv cov pa luam yeeb tuag.