Tau tshaj IQOS ILUMA cartridges, Fasoul puas yuav ua lwm txoj hauv kev rau IQOS?

Tau tshaj IQOS ILUMA cartridges, Fasoul puas yuav ua lwm txoj hauv kev rau IQOS?

Fasoul, ib hom kev haus luam yeeb kub tsis kub, tau tso tawm cov cuab yeej tshiab hauv Nyij Pooj, Fasoul Q1, uas tuaj yeem ua kom sov cov cartridges hauv 360 degrees thiab nruab nrog lub vijtsam zaub. Kev sib raug zoo ntawm Fasoul thiab Geekvape yog dab tsi? Qhov twg yog qhov zoo tshaj plaws kev cuam tshuam? Vim li cas cov khoom tsuas yog muag hauv Nyiv?

Nqe lus tshwj xeeb:

 

Cov kab lus no tsuas yog rau kev tshawb fawb sab hauv thiab kev sib txuas lus hauv kev lag luam, thiab tsis pom zoo rau cov khoom lag luam lossis cov khoom lag luam; Cov menyuam yaus raug txwv tsis pub nkag mus.

 

Tsis ntev los no, ntawm Nyij Pooj e-lag luam platform Amazon, ob tus neeg tau pom ib qho kev tsim kho tshiab ntawm kev haus luam yeeb uas tau lees tias yog GEEK VAPE, uas tau tsim lub tshuab luam yeeb cua sov Fasoul Q1.

 

Raws li cov ntaub ntawv los ntawm ntau lub tog neeg, Fasoul Q1 thov tias nws siv 3D cua kub cua txias tshuab cua sov, uas tuaj yeem "tswj cov cartridges hauv 360 degrees hauv txhua qhov kev qhia". Sab ntawm lub cuab yeej yog nruab nrog lub vijtsam zaub. Nws cov qauv tsim zoo ib yam li ntawm GEEK BAR PULSE, nrog lub ntsej muag square thiab puag ncig thiab lub vijtsam zaub ntawm sab.

Fasoul Q1 tsos|Source: prtimes

 

Tau tshaj IQOS ILUMA cartridges, featuring "ib luam yeeb, ob inhalations"

 

Raws li Amazon cov ntaub ntawv cov khoom lag luam, "Qhov no yog thawj cov khoom nruab nrog puv npo LCD. Vim qhov sib txawv ntawm cov cua sov sab hauv siv los ntawm IQOS ILUMA thiab cov cua sov sab nraud ntawm Fasoul, ib daim cartridge tuaj yeem siv rau ob qho kev nqus pa."

Cov khoom siv txhawb nqa|Tau qhov twg los: Amazon Japan

 

Kev ceeb toom tshwj xeeb hauv kev taw qhia: Fasoul Q1 yog sib xws nrog IQOS ILUMA lub siab tawv cartridges Terea Stick thiab Sentia Stick. Tab sis nws kuj tseem ntxiv tias cov khoom lag luam tsis tau txais kev pom zoo los ntawm Philip Morris Products SA, uas tau tsim cov khoom lag luam, thiab cov khoom lag luam yog cov khoom sib cais tsis suav nrog cov luam yeeb uas muaj nicotine. Hauv pob yuav khoom pom zoo los ntawm Amazon Nyiv, nws raug muag ua ke nrog IQOS ILUMA ntaus ntawv.

 

Nws yog ib qho tsim nyog sau cia tias Fasoul Q1 tau txais lub tswv yim tsim zoo ib yam li GEEK BAR PULSE muag hauv Asmeskas kev ua lag luam, nrog lub ntsej muag square thiab rounded thiab ib sab zaub. Thaum muab piv rau ob qho khoom siv nrog cov ntxaij vab tshaus, nws tuaj yeem pom tias qhov screen zaub thiab kev teeb tsa ntawm cov ntaub ntawv qhia tau zoo sib xws.

Cov khoom sib piv daim duab|Source: Product official website

 

Cov khoom no, uas zoo li GEEK BAR PULSE, twb yog lub hom phiaj thib ob ntawm cov khoom siv luam yeeb.

 

Thaum lub Cuaj Hlis 2023, lub tuam txhab tau tshaj tawm nws thawj cov khoom lag luam, Fasoul C1, hauv Nyij Pooj. Hauv kev tshaj tawm xov xwm, nws tau hais tias "Fasoul C1 yuav yog cov khoom sib xws ntawm IQOS ILUMA. Nws tsis yog IQOS cov khoom lag luam thiab yuav xav tias txawv ntawm qhov qub."

 

Ob yam khoom muaj qhov sib txawv ntawm cov qauv tsim, tab sis ob qho tib si muaj qhov muag tib yam: "Koj tuaj yeem siv lub cartridge ob zaug."

Fasoul C1｜Image source: prtimes

 

Los ntawm cov khoom tshuaj xyuas ntawm Amazon platform, Fasoul tau dhau los ua "duab ntxoov ntxoo" lossis "hloov" rau IQOS ILUMA ntaus ntawv. Cov neeg siv tuaj yeem ua kom sov cov cartridges hauv IQOS ILUMA thiab rov siv dua los ntawm cov cua sov sab nraud ntawm Fasoul, yog li txuag cov nqi thiab ncua sij hawm siv cov cartridges. Tau kawg, qhov no kuj txhais tau hais tias cov neeg siv tuaj yeem siv Fasoul ncaj qha los ua kom sov cov cartridges yam tsis tas yuav yuav cov khoom siv IQOS kim dua.

Kev ntsuam xyuas khoom (txhais los ntawm Google)｜Source: prtimes

Kev txiav txim los ntawm qhov xwm txheej kev lag luam tam sim no, Fasoul tseem muaj ntau tus neeg sib tw ncaj qha. Ntawm Amazon Nyiv, zoo ib yam li IQOS-los ntawm cov cuab yeej pabcuam tau suav nrog cov khoom siv hauv tsev me me. Yog tias koj tshawb nrog lo lus tseem ceeb "イルマInterchangeable Products", koj yuav pom cov khoom zoo sib xws Cov khoom lag luam yog "tau tshaj IQOS luam yeeb cartridges", thiab cov nqi ntawm cov khoom no yog pheej yig dua li cov khoom siv ntawm Philip Morris International.

 

Noj IQOS ILUMA raws li kev sib piv, Fasoul Q1 yog tus nqi ntawm 2,860 yen (kwv yees $ 18.58), thaum yav dhau los tus nqi ntawm 6,980 yen (kwv yees $ 45.36). Saib ncaj qha ntawm tus nqi, tus nqi ntawm Fasoul Q1 tsawg dua ib nrab. Hauv Nyij Pooj, qhov twg cov khoom lag luam luam yeeb tau nrov, muaj ib txwm muaj cov neeg siv khoom txaus siab them rau cov khoom hloov pauv hauv kev ua lag luam.

IQOS ILUMA nqe lus qhia|Source: prtimes

 

Nws yog ib qho tsim nyog sau cia tias Fasoul hom siv "GEEK VAPE's tshiab tsim cov luam yeeb rhuab" ua ib qho kev txhawb nqa hauv cov lus qhia cuam tshuam. Kev sib raug zoo ntawm Fasoul thiab GEEK VAPE yog dab tsi?

 

Nyob rau hauv teb rau qhov teeb meem no, ob tug supremes hu rau ib tug insider ntawm Qisi Intelligent, ib tug pab pawg neeg ntawm GEEK VAPE, uas hais rau ob supremes,

"Qhov tseeb, Fasoul tsis yog hom GEEK VAPE, thiab ob qho tib si nyob hauv kev sib raug zoo."

 

Raws li cov neeg sab hauv, Qisi Intelligent tsuas yog koom nrog OEM ntawm kev lag luam luam yeeb, thiab tsis ncaj qha koom nrog cov lag luam lag luam thiab lwm yam teeb meem hauv kev lag luam Nyij Pooj.

 

"Qhov kom zoo dua ntawm kev hla txoj kev teeb meem ntawm IQOS"

 

Geekna, uas muab cov kev pabcuam OEM rau Fasoul, ib txwm tshaj tawm cov ntaub ntawv tsawg dua txog nws cov lag luam luam yeeb.

 

Ua ntej qhov no, ob lub siab tshaj plaws tau sib tham nrog tus thawj coj ntawm kev muag khoom txawv teb chaws ntawm HC faib ntawm GIKENER ntawm Moscow e-luam yeeb exhibition. Nws faib GIKENER cov lag luam tag nrho. Nws lub tuam tsev yog lub chaw ua lag luam thib peb txawv ntawm GEEK VAPE thiab GEEK BAR, thiab feem ntau kawm txog cov khoom siv hluav taws xob tsis kub.

 

Raws li nws, GIKENER qhov kev ua tau zoo ntawm cov khoom siv hluav taws xob tsis yog hluav taws kub yog kev siv "3D cua sov thev naus laus zis", uas muaj qhov zoo ntawm cov cua sov ntau dua ntawm cov cartridges, uas ua rau muaj kev kub hnyiab zoo dua. Qhov kev ua tau zoo no tau ua rau GIKENER sawv tawm hauv kev sib tw hnyav-tsis-hlaws cov khoom lag luam thiab tsim ib qho kev sib tw sib txawv nrog IQOS, nws cov neeg sib tw tseem ceeb hauv kev ua lag luam.

 

Tus neeg saib xyuas hais tias:

 

"IQOS tau pib monopolized, thiab GIKENER yog ib qho ntawm ob peb lub tuam txhab uas tuaj yeem hla kev cuam tshuam los tsim cov khoom siv."

 

Hais txog cov ntsiab lus tshwj xeeb ntawm Fasoul Q1 cov khoom, ob qho khoom lag luam zoo tshaj plaws tau sib tham nrog Yang Yangbin, lub taub hau ntawm Fasoul cov cua sov.

 

Nws tau hais tias qhov laj thawj tseem ceeb vim li cas Fasoul Q1 zoo ib yam li GEEK BAR PULSE hauv qhov tsos tsis yog tsim los txiav txim siab, tab sis txo cov nqi. Siv cov khoom siv tib yam li GEEK BAR PULSE, Fasoul Q1 tuaj yeem txuag tau ntau tus nqi thaum lub sijhawm tsim khoom, ua rau cov khoom muaj kev sib tw hauv kev ua lag luam.

 

Thaum lub sij hawm tsim khoom, raws li qhov tso zis ntau ntxiv, cov nqi ruaj khov yog kis mus rau ntau chav nyob ntawm cov khoom, yog li txo tus nqi nruab nrab ntawm ib chav tsev ntawm cov khoom. Yog li ntawd, nrog kev nce hauv kev muag khoom, tus nqi ntawm cov khoom tuaj yeem raug txo thiab thaum kawg muab rau cov neeg siv khoom ntawm tus nqi qis.

"GEEK BAR PULSE yog cov khoom lag luam zoo dua. Peb tsim nws los ntawm lub hauv paus no. Nyob rau hauv cov ntaub ntawv ntawm kev thov siab, cov saw hlau yuav muaj cov nqi qis dua thiab tuaj yeem muab cov neeg siv khoom qis dua."

 

Tsis tas li ntawd, nws kuj tau piav qhia tias Fasoul txoj kab kev ua haujlwm kuj txawv ntawm Philip Morris International. Yang Yangbin tau qhia tias Philip Morris International cov khoom siv luam yeeb ua kom sov siv hluav taws xob hluav taws xob induction cua sov, thaum Fasoul siv cov cuab yeej siv hluav taws xob ua kom sov, uas muaj qhov kub thiab txias thiab tswj qhov kub thiab txias dua li hluav taws xob induction cua sov hauv Nyij Pooj.

"Vim tias qhov kub tsis tshua muaj peev xwm txo tau cov khoom tsis zoo, nws tuaj yeem txhim kho qhov kev siv ntawm cov luam yeeb thiab cov neeg siv kev paub."

 

Kev lag luam zoo dua rau cov khoom lag luam luam yeeb

 

Tam sim no, Fasoul tau qhib cov nyiaj hauv social media platforms xws li Instagram thiab Facebook, thiab tau hloov kho lawv txij lub Rau Hli xyoo no. Feem ntau ntawm cov ntsiab lus tso tawm yog cov khoom lag luam thiab cov yam ntxwv ntawm Fasoul C1 thiab Fasoul Q1.

Instagram|Source: Instagram

 

Los ntawm cov ntsiab lus luam tawm, Fasoul cov ntaub ntawv tshaj tawm kev lag luam feem ntau yog tsom rau kev lag luam Nyij Pooj, qhia nws txoj kev nyiam rau lub lag luam no. Qhov no kuj qhia txog qhov tshwj xeeb ntawm kev ua lag luam Nyij Pooj.

 

Txawm hais tias cov khoom pov tseg e-luam yeeb twb muaj ntau hom kev lag luam nyob sab Europe thiab Asmeskas, thiab cov khoom tshiab txuas ntxiv mus. Txawm li cas los xij, hauv Nyij Pooj, atomized e-luam yeeb tsis yog lub ntsiab ntawm kev ua lag luam. Nyiv txoj cai lij choj "Pharmaceutical Affairs" tau teev tseg tias tag nrho cov kua e-luam yeeb uas muaj nicotine raug cais ua "tshuaj", thiab cov khoom siv nqus pa uas muaj nicotine (atomizers) raug cais raws li "cov khoom siv kho mob". Yog li ntawd, txhua yam khoom atomized muag ntawm lub txee yuav tsum tsis muaj nicotine kiag li.

 

Txawm tias cov tuam txhab loj xws li British American Tobacco muag atomized e-luam yeeb hauv Nyij Pooj uas yog 0 cov khoom nicotine. Piv txwv li, nyob rau lub Kaum Ob Hlis xyoo tas los, British American Tobacco Nyiv tau pib lub zero-nicotine atomizer Vuse Go 700 hauv Tokyo (Source: BAT). Hom khoom no nyiam cov neeg siv los ntawm kev nplua nuj flavors. Txawm hais tias kev quav yeeb tshuaj nicotine tsis tuaj yeem tsim tawm, cov tshuaj tsw qab tshwj xeeb muaj cov txiaj ntsig zoo.

Vuse Go 700, nicotine-dawb version|Source: BAT

 

Hauv qhov sib piv, tsoomfwv Nyij Pooj tau pom tias muaj kev zam siab dua rau cov khoom lag luam luam yeeb.

 

Raws li tsab xov xwm "Kev Cai haus luam yeeb hauv Nyij Pooj: Los ntawm Etiquette rau Txoj Cai" luam tawm los ntawm Cambridge University Press, Philip Morris International qhov chaw tos txais tau coj cov neeg ua haujlwm los tsim cov kev cai sib txawv rau cov khoom siv luam yeeb, sib cav tias cov khoom no yog "kev puas tsuaj" thiab "kev haus luam yeeb- dawb" thiab ntau dua kev sib raug zoo.

 

Ib tug neeg ua haujlwm los ntawm Nyij Pooj Lub Tsev Haujlwm Saib Xyuas Kev Noj Qab Haus Huv, Kev Ua Haujlwm thiab Kev Noj Qab Haus Huv tau tiv thaiv cov kev cai sib txawv rau cov luam yeeb thiab cov khoom haus luam yeeb, hais tias "rau cov khoom haus luam yeeb, ... tseem tsis tau muaj pov thawj pom tseeb tias lawv muaj kev phom sij rau kev noj qab haus huv."

 

Tsis tas li ntawd, cov khoom lag luam luam yeeb tau txais txiaj ntsig tsawg dua cov nqi se hauv Nyij Pooj. Txawm hais tias cov nqi se tau nce nyob rau xyoo tas los no, cov se them se rau cov khoom lag luam haus luam yeeb tseem qis dua li ntawm cov luam yeeb. Tam sim no, cov se rau cov khoom lag luam haus luam yeeb yog kwv yees li 30% qis dua cov luam yeeb.

 

Txoj cai tau ua txoj hauv kev rau kev txhim kho cov luam yeeb kub. Daim ntawv tshaj tawm los ntawm kev lag luam tshawb fawb tuam txhab imarcgroup kwv yees tias kev lag luam loj ntawm cov khoom luam yeeb hauv Nyij Pooj yuav ncav cuag US $ 18.6 nphom hauv 2023. Kev lag luam loj yuav tsum ncav cuag US $ 46.2 billion los ntawm 2032, nrog CAGR ntawm 10.7% thaum lub sijhawm {{8} }.

 

IQOS cov khoom lag luam suav txog 70% ntawm cov khoom lag luam

 

Thaum kuaj xyuas cov khoom ntawm Amazon Nyiv, IQOS, qhov zoo tshaj plaws-muag cov khoom siv luam yeeb, yuav luag saum cov npe. Lub zog tsav tsheb rau kev yuav khoom yog los ntawm Philip Morris International kev nqis peev hauv Nyij Pooj ua lag luam ntau xyoo.

 

IQOS cov khoom lag luam tau nkag mus rau Nyiv ua lag luam rau 10 xyoo. Cov neeg siv kev lag luam pib cog qoob loo pib nrog Philip Morris International cov khoom. Thaum Lub Kaum Ib Hlis 2014, Philip Morris International tau tshaj tawm IQOS cov khoom siv luam yeeb rau thawj zaug hauv Nagoya, Nyiv.

Philip Morris International launched nws thawj IQOS rhuab haus luam yeeb khoom IQOS 2.2 nyob rau hauv Nagoya, Nyiv|Source: IQOS

 

Raws li tsab ntawv tshaj tawm los ntawm Philip Morris International, tus naj npawb ntawm IQOS cov neeg siv hauv Nyij Pooj tam sim no tau mus txog 8.5 lab, suav txog li 30% ntawm 28.5 lab cov neeg siv thoob ntiaj teb. Cov khoom siv haus luam yeeb rhaub suav nrog IQOS, Ploom, thiab Glo tau hloov pauv kev lag luam luam yeeb hauv Nyij Pooj tag nrho.

 

Raws li cov ntaub ntawv tshaj tawm los ntawm Philip Morris International ntawm CAGNY lub rooj sib tham thaum Lub Ob Hlis 2024, cov khoom lag luam luam yeeb kub tau suav txog 37.9% ntawm tag nrho cov luam yeeb muag hauv Nyij Pooj xyoo 2023. Lub Ib Hlis 2023, kev muag khoom ntawm cov khoom haus luam yeeb tau tshaj luam yeeb muag hauv Tokyo thawj zaug. , suav txog 50.4% ntawm cov neeg siv khoom muag.

Xyoo no, Philip Morris International thawj zaug tau tshaj tawm cov khoom haus luam yeeb tshiab IQOS ILUMA i hauv Nyij Pooj ｜Source: PMI

 

PMI tau hais tias los ntawm 2023, IQOS yuav txuas ntxiv ua tus thawj tswj hwm Japanese cov khoom lag luam kub tsis kub hnyiab (HTP), nrog 70.5% feem. Ib daim ntawv ntsuam xyuas los ntawm lub tuam txhab tshawb fawb Statista qhia tias:

 

IQOS ILUMA yog HTP nrov tshaj plaws hauv Nyij Pooj txij Lub Xya Hli mus txog Lub Yim Hli 2023, nrog ntau dua 21.1% ntawm cov neeg teb siv cov khoom;

 

IQOS ILUMA Ib yog qhov thib ob nrov tshaj plaws rhuab khoom, nrog 20.7% feem ntawm cov neeg teb;

 

Ua raws li JT's Ploom X, nrog 19.4% feem, thiab British American Tobacco's Glo Hyper +, nrog 12.9% feem.

 

Txawm hais tias Fasoul ib txwm tsis tuaj yeem sib tw nrog cov tuam txhab luam yeeb thoob ntiaj teb tam sim no, nws tuaj yeem maj mam ua rau ib feem ntawm kev ua lag luam, thiab nws cov nqi qis thiab cov cuab yeej tshwj xeeb kuj tuaj yeem nyiam qee cov neeg siv khoom, tshwj xeeb tshaj yog cov uas tsom rau cov nqi tsim nyog thiab rov siv dua.

 

Nws yuav siv sij hawm los ntsuam xyuas yuav ua li cas lub khw muag luam yeeb ua kom sov yuav txhim kho yav tom ntej thiab seb Fasoul puas tuaj yeem tau txais kev tuav pov hwm hauv kev sib tw nrog cov neeg sib tw muaj zog xws li IQOS.